Cher and Future Sing 'Everyday People' as Gap Returns to TV for the Fall Season

'Two transcendent figures' try to bring people together

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What if pop icon Cher and red-hot rapper-producer Future collaborated to lay down a musical cover for a tumultuous time? What song would they choose, and what would it sound like?

Retail clothing chain Gap, for a continuation of its new “Meet Me in the Gap” campaign, ventured to find out the answer, with the result being a harmonized, soulful and catchy version of “Everyday People,” the classic tune from Sly & the Family Stone.

A new 30-second ad, debuting today, will air on high-profile TV programming like NFL games, primetime and late night, marking the first time in several years that Gap has advertised on television in the fall back-to-school period.

The goal was to capture something that “wasn’t overly orchestrated or rehearsed” from the two artists, said Craig Brommers, Gap’s CMO.

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