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CHICAGO Publicis Groupe’s General Motors-dedicated unit Chemistri said it has hired Bertrand Garbassi to lead creative on the agency’s Cadillac account.
Garbassi, 45, most recently co-creative director at WPP Group’s Young & Rubicam in Detroit, will be responsible for all Cadillac image and vehicle marketing, including national and regional advertising, product brochures and interactive media. He will report to Mark Tuttssel, deputy chief creative officer of Leo Burnett USA, through which Chemistri reports.
GM spends more than $200 million annually on domestic Cadillac ads, per Nielsen Monitor-Plus.
“Creatively,
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