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As if tax season weren’t nerve-wracking enough, ads for tax-prep services work to increase viewers’ anxiety. Choose the wrong one, ads warn, and you’ll suffer the consequences, such as paying too much to the IRS, getting audited or wearing a striped suit at the federal penitentiary-whatever.
New spots for Jackson Hewitt, via DeVito/Verdi of New York, present an edgy variation on the theme.
One spot features two chefs at a Benihana-like Japanese restaurant, chatting as they dice and slice.
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