Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fogarty Klein this week breaks a new campaign promoting Chef Boyardee’s sponsorship of Joe Gibbs’ Nascar team.
Three new television spots from the Houston agency position the brand as the personal chef of race car driver Tony Stewart.
In one ad, teammate Bobby La-bonte complains that Stewart is getting full of himself because he hired a personal chef. Stewart then introduces Labonte to his “Chef”–a truckload of Chef Boyardee.
In another commercial, Labonte helps himself to his friend’s Chef Boyardee.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in