Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Heil-Brice Creates Ads for Cross-Promotion
LOS ANGELES–Its nationwide brand advertising doesn’t break for a month, but CheckOut.com is off and running with promotional ads in millions of Ralphs grocery store circulars.
The music, video and gaming e-commerce site, started by entertainment mogul Michael Ovitz and supermarket financier Ron Burkle, is placing ads created by Heil-Brice Retail Advertising, Newport Beach, Calif., that offer $10-20 in Ralphs credit in exchange for a purchase on CheckOut.com.
Alluding to popular bands and games, the ads use such lines as, “They get Cake, the Cranberries and the Chili Peppers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in