Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti

MLB's Bob Bowman scores the 2017 Innovator Award

Dove’s “Dear Media” campaign encouraged the media to change the way they talk about female athletes.
Dove

Tuesday night, Clio Sports, which honors creative excellence in sports marketing and advertising, held its annual awards show in New York, hosted by ESPN’s Hannah Storm.

Race car legend Mario Andretti was honored with the Stuart Scott Lifetime Achievement Award, which celebrates a major sports figure whose career contributions have made an impact on the industry. The award was presented by Zak Brown, executive director of McLaren Technology Group and founder of JMI.

Bob Bowman, president, business and media for Major League Baseball, won the 2017 Innovator Award for his role in the digital achievements of MLB and MLB Advanced Media.

During the awards ceremony, the 2017 Grand Clio Sports Winners were announced. They included Dove’s “Dear Media” campaign from SapientRazorfish, which encouraged the media to change the way they talk about female athletes.

Here is the full list of winners:

Design: Africa, ESPN, “Kobe’s Rules Book,” Brazil

Direct: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team,” Australia

Events/Experiential: INNORED, The North Face, “Extreme Shopping,” South Korea

Film: 4creative, Paralympics, “We’re the Superhumans,” United Kingdom

Integrated Campaign: LatinWorks, Major League Baseball, “Ponle Acentoo,” United States

Out of Home: BBH Communications (Asia Pacific) Pte Ltd, Nike, “Nike Unlimited Stadium,” Singapore

Public Relations: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team,” Australia

Social Good: SapientRazorfish, Dove, “Dear Media,” United States

Social Media: 4creative, Paralympics, “We’re the Superhumans,” United Kingdom

Gold, Silver and Bronze winners previously were announced on Clio’s website.

“The dedication, passion and creativity it takes to produce content that is innovative and imaginative is what we celebrate every day at Clio,” said Clio president Nicole Purcell in a statement. “Our jury of industry experts continued to be surprised and inspired by this year’s collection of entries; it was truly a year for top work.”