Check Out Busch's Surprisingly Funny 30-Second Super Bowl Spot

Busch will make its Super Bowl debut with a goofy 30-second spot from Deutsch in New York. The ad, which will introduce the brand's new spokesman, the Busch Guy, will run in the first quarter. Anheuser-Busch is hoping that prime placement in the Big Game will help grow the Busch brand, which has had "positive momentum" from its "return to the racing space," explained Chelsea Phillips, senior director of value brands at Anheuser-Busch. Added Phillips, "We're excited to continue to fuel the momentum using Super Bowl as an asset." The company had initially planned to keep its Super Bowl ad for Busch under wraps until Feb. 5, but after internal discussions, it changed course and has released the full ad, which you can check out below. [kickout id="1"] Even though the Busch Guy is a white muscular man with a beard and flannel shirt, he's not meant to be the beer category's Brawny Man. "We had lots of conversations around the shirt," said Phillips. "He is really a representation of the brand, and later in the year, you'll see him interact more with consumers, if you will, in other TV advertising. And we really just want to have some fun with him," she said. "Obviously, he's got some great facial expressions, as you'll see coming up, and it's a good runway for us. And he's a good spokesman to do it." The gag in the spot echoes the classic Busch advertising from the 1970s, when the product's onomatopoetic name was spoken just as a beer can was being opened, as seen here: https://www.youtube.com/watch?v=5PEYCIqA1wo "We’re excited to be reintroducing Busch to the country at the Big Game," said Dan Kelleher, chief creative officer at Deutsch in New York, in a statement. "The creative, shot by director Harold Einstein, pays homage to the classic elements of Busch advertising while putting a fresh, comedic spin on it for today." The ad also showcases new packaging for the beer, from design firm LPK, which will be on shelves in April. CREDITS Agency: Deutsch Agency Office: New York Creative Credits: Chief Creative Officer, North America: Pete Favat Chief Creative Officer: Dan Kelleher EVP, Executive Creative Director: Jeff Vinick Associate Creative Director: Matthew Moyer Associate Creative Director: Jeff Kopay Director of Integrated Production: Joe Calabrese Sr. Producer: Shane Smith Copywriter: Jim LeMaitre SVP, Director of Integrated Business Affairs: Maria Taris VP, Group Director, Integrated Business Affairs: Stacy Schwartz VP, Integrated Business Affairs: Jaymie Lipman Sr. Strategist: Sidney Henne Project Manager: Sean Gilleylen SVP, Account Director: Andrew Arnot Account Supervisor: Joey Ricci Asst. Account Executive: Mick Potthast Client, Client Contact: US Vice President of Marketing: Marcel Marcondes Sr. Director, US Value Brands: Chelsea Phillips Sr. Brand Manager: Daniel Blake Sr. Associate Brand Manager: Rob Chester Associate Manager, Content and Media: Margot Weiss Production Company: Dummy Director: Harold Einstein Executive Producer: Eric Liney Editorial Company: Arcade Edit Executive Producer: Sila Soyer Producer: Fanny Cruz Editor: Dave Anderson Asst. Editor: Sam Barden Flame Artist: Tristian Wake Flame Assistant: Mark Popham Telecine: Company 3 Sr. Producer: Rochelle Brown Sr. Colorist: Tim Masick Post/VFX Production Company: NTropic Executive Creative Director: Nate Robinson Creative Director | Lead Flame: Simon Mowbray Managing EP/ Dir. of Business Dev.: Michael Bennett Executive Producer: Michelle Hammond Producer: Kirsten Collabolletta Flame Artist: Gurvand Tanneau Flame Asst.: Jerome Knight Music/Licensed Music Tracks: APM Music Track: My Story Begins 60 Audio Post Company: Sonic Union Producer: Pat Sullivan Mix Engineer: Paul Weiss Studio Director: Justine Cortale

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Check Out Busch's Surprisingly Funny 30-Second Super Bowl Spot

Brand's Big Game debut from Deutsch in New York

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