Check Out 9 of the Year’s Best Written, Directed and Produced Videos

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the subtle artistry behind their success.

Our Watch Awards production categories honor everything from copywriting and editing to animation and direction.  

Enjoy each of our 2015 Watch Award winners for production below:

1

Animation

"Silent," CAA Marketing/Moonbot Studios for Dolby Laboratories. Two street performers stumble through cinema history in a magical movie theater.

Dolby Presents: Silent, a Short Film from Dolby Laboratories on Vimeo.

2

Cinematography

"The Game Before the Game," R/GA for Beats by Dre. Neymar and other futbolers go through prematch rituals to the strains of X Ambassadors’ "Jungle."

3

Copywriting

"The Advertising Prophet," DigitasLBi for Funny or Die. Shown at the NewFronts, this hilarious skit both skewered and celebrated digital marketing prowess.

4

Direction

"Tinder Plus," Magna Carta. A young woman meets a man and travels the world falling in and out of love. It was shot over 10 days in four countries and directed by Matthew K. Firpo. 

Tinder #Plus // Hers from Magna Carta on Vimeo.

5

Editing

"The Game Before the Game," R/GA for Beats by Dre. The spot also features other soccer giants, including Fabregas, Schweinsteiger and Suarez.

6

Live Video Production

"Robert Downey Jr. Delivers Real Bionic Arm," Possible for The Collective Project. Tony Stark comes through.

7

Short-Form Mobile Video

"Living History at Kansas City Union Station," VML. Augmented reality lets visitors witness recreations of historical events.

8

Sound Design

"Silent," CAA Marketing/ Moonbot Studios for Dolby Laboratories. Among the film styles referenced are Buster Keaton, Hitchcock, King Kong and Disney.

9

Visual/Special Effects

"Call of Duty: Discover Your Power," 72andSunny for Activision. This promo puts the viewer in the game right alongside Taylor Kitsch.

10

More of Adweek’s Watch Awards: