Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the subtle artistry behind their success.
Our Watch Awards production categories honor everything from copywriting and editing to animation and direction.
Enjoy each of our 2015 Watch Award winners for production below:
"The Game Before the Game," R/GA for Beats by Dre. Neymar and other futbolers go through prematch rituals to the strains of X Ambassadors’ "Jungle."
"The Game Before the Game," R/GA for Beats by Dre. The spot also features other soccer giants, including Fabregas, Schweinsteiger and Suarez.
Live Video Production
"Robert Downey Jr. Delivers Real Bionic Arm," Possible for The Collective Project. Tony Stark comes through.
Short-Form Mobile Video
"Living History at Kansas City Union Station," VML. Augmented reality lets visitors witness recreations of historical events.
"Silent," CAA Marketing/ Moonbot Studios for Dolby Laboratories. Among the film styles referenced are Buster Keaton, Hitchcock, King Kong and Disney.
"Call of Duty: Discover Your Power," 72andSunny for Activision. This promo puts the viewer in the game right alongside Taylor Kitsch.
More of Adweek’s Watch Awards:
Read more about (and watch) all of this year's Watch Awards winners:
• 16 Programming Winners
• Programming Spotlight: R/GA's Soaring, Viral PSA About Love
• 6 Talent Winners
• Talent Spotlight: Joel McHale, Indefatigable Host of The Soup
• 9 Production Winners
• Production Spotlight: Tinder's Tale of Modern, Globe-Trekking Love
This story first appeared in the Aug. 17 issue of Adweek magazine. Click here to subscribe.