Chase Invites Small Business Owners to Ring Their Own Opening Bells in Droga5 Campaign

Why should Wall Street have all the fun?

The New York Stock Exchange celebrates big business every morning by ringing the opening bell, but across the country countless small business owners start their work days, sometimes before dawn, with no such fanfare. Chase for Business, which provides credit and resources for mom-and-pops, gives them their moment in the sun with a new campaign, "The Morning Bell for Small Businesses." 

Chase is asking business owners to submit videos of them ringing their own bells, some of which will be featured on the Chase billboard in Times Square, and Chase's website and social channels. A microsite, ChaseMorningBell.com, shows businesses like Moomers Ice Cream in Traverse City, Mich., and Seaside Deli & Convenience in Boynton Beach, Fla., ringing bells to start their days.

"Some of them start at 4 or 5 in the morning, so these stories are inspirational, and they make the small-business community unique," said Allison Bennett, CMO of Chase for Business.

"People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities," said Justin Ruben, group creative director at Droga5, which developed the creative.

To promote the effort, Chase for Business executives joined client Gregory Zamfotis, founder and president of Gregory's Coffee, to ring the opening bell at the New York Stock Exchange today. Chase also projected small business owners' portraits on the front of the stock exchange.

Zamfotis gave up practicing law to open his first Gregory's Coffee location in New York in 2006, and he now has 17 locations in the city. Telling stories like his helps bring Chase's initiatives to life, Bennett said. "It's such a pleasure to talk to Gregory, and it's so much fun to talk about how, in 10 years, he's gone from zero to 17 stores. It's more about him than it is about us, but his vision and our sponsorship helped get him there."

CREDITS

Client: Chase for Business
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Justin Ruben
Senior Copywriter: Rory McKechnie
Senior Art Director: Paul Meates
Associate Design Director: Devin Croda
Senior Designer: Joseph Dasaro
Senior UX Designer: Annie Ha
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tom Longo
Interactive Producer: Andrew Puzzuoli   
Head of Art Production: Cliff Lewis
Senior Art Producer: Emily Heller
Senior Print Producer: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Nick Maschmeyer
Senior Strategist: Ned Sonnenschein  
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Yan Wang
Head of Data Strategy: Andrew Tully
Data Strategy Director: Katty Lein
Data Strategist: Anthony Khaykin
Executive Group Director: Jeff Prince
Account Director: Kristoffer Aldorsson
Account Supervisor: Sharon Byer
Associate Account Manager: Niamh Walsh
Project Manager: Leslie Alexander
Associate Counsel: Sarah Fox
Sr. Integrated Production BA Manager: Denise Klapp
Manager of Talent & Third Party Rights: Dawn Kerr

Client: Chase for Business
Chief Brand Officer: Susan Canavari
Marketing Director, Brand & Advertising: Melissa Webb
Sr. Marketing Manager,  Brand & Advertising: Nick Guerrieri
CMO, Business: Allison Bennett
CMO, Business Banking: Brent Reinhard
Marketing Director: Chad Cowman

Production Company: Snippies
Director: Alex Cullen
DOP: Alex Cullen
Executive Producer: Shelley MacLachlan
Producer: Tom DiCerbo
Producer: Kaydee Weeks

Editorial: D5 Studios
Editor: Ian Ogden  
Studio Coordinator: CJ Trahan

Post Production: D5 Studios
Studio Coordinator: CJ Trahan   

Editorial: Rock Paper Scissors
Editor: Dan de Winter  
Assistant Editor: Noah Benezra
Producer: Jenny Greenfield

Post Production: Rock Paper Scissors / A52
VFX Producer: Barbara Kontarovich
VFX Artist: Edward Reina
Senior Producer: Jenny Bright
Colorist: Paul Yacono
  
Music: APM Music
Composer: Benjamin Balcom (Minbal)

Sound: Sonic Union
Mixer: David Papa

Interactive Production Company: Millennium Communications Inc.
CTO/CISO: David Denara
Interactive Creative Director: Chuck Killorin    
Internet Application Manager: Jim Conte  
Interactive Project Manager: J.J. Gembinski

Photographer: Paul McGeiver
Photographer: Robert Ohman