Charlie Day Hangs Out With a Crazy Pirate and Rides a Bear in DirecTV’s Silly New Campaign

Work from BBDO promotes NFL Sunday Ticket


There aren’t many actors who could strum a bacon-wrapped guitar as if it’s a perfectly normal thing to do. Leave it to Charlie Day—probably best known for It’s Always Sunny in Philadelphia where he brings humanity and truth to comedically debasing his character Charlie Kelly—who makes goofy, weird visual gags land with ease in DirecTV’s latest campaign.

The two new 30-second spots from BBDO promote DirecTV’s NFL Sunday Ticket package. Day is joined by Dallas Cowboys quarterback Dak Prescott in one spot and will be paired with other NFL stars like Pittsburg Steelers wide receiver Antonio Brown and Atlanta Falcons linebacker Vic Beasley in the coming weeks.

“The DirecTV NFL Sunday Ticket ads are known for being light-hearted and humorous,” explained a rep for AT&T via email. “Charlie is a well-known comedian and actor recognized by audiences for his sense of humor and fun-loving personality. He’s naturally likeable—someone you’d want to hang out with to watch a football game. We felt he was the perfect representative for the voice of NFL fans.”

The campaign will run on television and in print. BBDO recently tapped another celebrity, Michael B. Jordan, to tout DirecTV’s streaming capabilities, but those ads are primarily digital, according to the rep.

Agency: BBDO
Client: AT&T
Title: NFL Sunday Ticket

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director- AT&T: Matt MacDonald
EVP, Executive Creative Director- AT&T Entertainment Group: Steven Fogel
EVP, Executive Creative Director- AT&T Entertainment Group: Doug Fallon

Creative Director (TV): Kevin Mulroy
Creative Director (TV): Dan Kenneally
Creatives (All vs. Some): Steve McElligott & Jerome Marucci
Associate Creative Director (Social): Allison Baker
Associate Creative Director (Social): Chris Cannon

Managing Director: Doug Walker
Senior Group Account Director: Allie Clark
Account Director: Andrew Woodruff
Account Executive: Julia Siminini

Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Senior Producer: Katie Porter
Executive Music Producer: Melissa Chester
Business Manager: Ashley Lipham
Business Manager (Social): Meg Foley
Integrated Talent Supervisor: Dawn McCormick

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director (Social): Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Head of Production: Rachel Glaub
Line Producer (LA): Karen O’Brien
Line Producer (NY): Jay Veal
Line Producer (Social): Peter Owen
Director of Photography: Lasse Frank
Director of Photography (Social): Wyatt Troll
Production Designer: Brock Houghton
Production Designer (Social): Craig Reynolds

Editing Company: MackCut
Editor: Gavin Cutler
Editor: Ryan Steele
Editor (Social): Pamela Petruski
Assistant Editors: Zach Patten, Pamela Petruski
Executive Producer: Gina Pagano

Visual Effects & Finishing: The Mill
Executive Producer: Rachael Trillo
Senior Producer: Abi Klimaszewska, Tabitha Ozturk
VFX Supervisor/3D Lead: Christian Nielsen
Senior Compositor/VFX Supervisor: Jimmy Bullard
Lead VFX Artist (Social): Blake Druery

Audio Finishing (TV): Sonic Union
Sound Engineer: Steve Rosen

Audio Finishing (Social): Mr. Bronx Audio Post
Sound Engineer: Dave Wolfe

Sound Design: Brian Emrich/Trinitite Inc

Telecine Color (TV): Company 3
Telecine Artist: Tim Masick
Senior Producer: Rochelle Brown
Telecine Color (Social): The Mill
Telecine Artist: Fergus McCall
Color Producer: Evan Bauer
Color Coordinator: Mandy Stauffer

Additional Graphics: Spontaneous
Executive Producer: Bryce Edwards

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