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Primedia’s Channel One Network will produce and air PSAs this fall to combat underage drinking, school violence and drug abuse, and promote mental health.
Creative for the PSAs-the first collaborative effort to run on the network-will be contributed pro bono by Mothers Against Drunk Driving, the Partnership for a Drug-Free Amer ica, the National Association of Secondary School Principals and the National Mental Health Awareness Campaign.
“Channel One has lived day in and day out with 8 million teenagers,” said Jim Ritts, the network’s president and CEO.
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