Changing Aetna Contacts Shops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Aetna, under new management and undergoing a restructuring, has contacted shops about its estimated $40-50 million account, sources said.

Aetna for the past two years has been working with McKinney & Silver in Raleigh, N.C., and Waylon Ad in St. Louis. It could not be learned if these shops were part of the current agency search.

Waylon executives said they were working on a fourth-quarter campaign for Aetna but declined further comment. McKinney & Silver, which handles Aetna U.S.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in