Changes at Fallon as COO Joins Toy

CHICAGO Fallon is promoting Minneapolis general manager and director of account service Mike Buchner to chief operating officer of its worldwide operations in the wake of the departure of David Dabill, who is joining New York startup Toy, according to an agency representative.

In addition, the Publicis Groupe agency is bringing over Steve Waring, who had been chief financial officer of the agency’s London office, to head the shop’s global finances.

Buchner, 44, is a 21-year veteran of the agency; he’s the brother of Fallon chief marketing officer Rob Buchner. Waring, 38, has been CFO of Fallon’s London office since 2000. Dabill had served as both COO and CFO of Fallon Worldwide since 2002.

“David has made significant contributions to Fallon’s solid financial picture over the past five years, and I sincerely wish him the best in his new endeavor,” said agency chairman Pat Fallon, in a statement. “He’s one of the brightest financial and operational minds in the ad business, but we are fortunate to have a deep bench of talent so we expect a seamless transition.”

Dabill, 46, joined the agency as chief financial officer in July 2001, with a resume that included stints at Arthur Andersen and Leo Burnett. He was initially charged with helping the agency build its small international network.

He’s the most recent in a number of executive departures at Fallon, including Toy executives Ari Merkin and Anne Bologna, who had led Fallon’s New York office before it closed last fall.

Other departures include president and executive creative director David Lubars and chief marketing officer Mark Goldstein, who both left the agency in summer 2004. Minneapolis creative director Bruce Bildsten also left the agency in summer 2005.