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CHICAGO Champion Mortgage has awarded its estimated $20 million ad account to Gerbig Snell/Weisheimer following a review, the agency said.
The Westerville, Ohio-based independent bested two undisclosed New York shops for the business. GS/W handles consumer branding for KeyBank, which like Champion Mortgage, is part of Cleveland’s KeyCorp.
Champion split with Interpublic Group’s The Martin Agency, Richmond, Va., in January after two years. Martin’s work carried “Champion says yes” as a tagline. The review was conducted by Chicago consultancy Jones Lundin Beals.
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