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The U.S. Champagne Bureau has introduced a campaign dubbed “Unmask the Truth” to raise awareness of American sparkling wine producers who incorrectly label their products as “champagne.”
The main ad centers on a sparkling wine bottle that reads “American Champagne,” and is partly covered by a mask. Underneath is text: “Champagne only comes from Champagne, France.”
“We’re trying to make it very clear that those who are misusing the name are masquerading as something else,” said the Bureau’s director Sam Heitner.
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