Chairman of BigBad Dies at 58

BOSTON Interactive agency BigBad said its chairman, Charles Lard, died on Nov. 24 following a long illness. He was 58.

Lard began his career as an assistant treasurer of United Technologies, where he managed the company’s $4 billion pension fund. Lard also co-founded ALTA Energy, leading it from a startup to an American Stock Exchange listed company.

He was instrumental as both an investor and a member of the board of directors of BigBad, a Boston-based interactive agency, since 1996. Lard earned an undergraduate degree from Louisiana State University and a masters in business administration from Harvard University Business School.

He is survived by his wife Jackie and two grown children, Ben and Holly.

“We were all saddened by the loss of Charles. His endless optimism and fierce determination to overcome any obstacle was an inspiration to all who knew him. He will be missed and his passion and love for BigBad will remain with us all. Our most heartfelt condolences go out to Charles’s family at this time of great loss,” said Ty Glasgow, president and CEO of BigBad.

BigBad’s board of directors has appointed Glasgow as chairman until the next annual shareholders meeting. BigBad director and majority shareholder Jackie Lard said, “BigBad was a big part of Charles’s life and I am committed to keeping his vision alive of a prosperous and successful BigBad for many years to come.”

A memorial service will be held at on Saturday, Dec. 4, at the Universalist Church located at 433 West Fern St., West Hartford, Conn. Memorial donations may be made to the Dana-Farber Cancer Institute, the Jimmy Fund, 10 Brookline Place West, 6th Floor, Brookline, Mass. 02445.

–Adweek staff report