CGN Names Leadership Team as Dec Departs

CGN Marketing and Creative Services has named Scott Madden, Susan Smith and Michael Ernst as managing directors.

The three have served on the agency’s senior management team for several years. They essentially take over from CEO Ken Dec, who split with the Boston shop last week to join Via.

In recent months, Madden, Smith and Ernst had assumed increased managerial chores from Dec, who concentrated on reorganizing the sales department of CGN parent company Epsilon, a large direct-marketing concern in Bur lington, Mass.

Madden and Smith, as svp/group account director and svp/media director, respectively, played key roles in developing new business for the agency in recent years. The pair helped bring in clients such as Eastern Bank, the Massachusetts Office of Travel & Tourism, the Greater Boston Convention & Visitors Bureau, Newport Storm and Veritude. Ernst has served as CGN’s chief of agency operations. The trio will continue in those roles as managing directors.

The three will now more sharply focus on recruiting clients in the financial-services and healthcare sectors, Madden said.

Dec exits the agency after a five- year stint to join the management team in a new Boston office for Portland, Maine-based Via.

Like many of the region’s midsize players, CGN has seen its billings drop in recent years, to $45-50 million at present from $72 million in 2000.