Ads Support Boston Aid-to-Blind Programs
BOSTON–CGN Marketing & Creative Services has crafted a pro bono campaign for Greater Boston Aid to the Blind targeting people whose parents may suffer from age-related vision loss.
Four-color print ads breaking this month in area newspapers are designed to introduce Bostonians to the nonprofit group’s programs and services for sight-impaired people aged 50 and older.
Ads tell stories of three such people, who are shown taking part in everyday activities such as dating, bowling and grooming their lawns.
“It’s not a fundraising campaign,” said Mike Connell, creative director of CGN, Boston. “This is to create awareness of their offering.”
CGN, Boston, became involved with GRAB through agency chairman Ben Godley, who is on the organization’s board of directors. “The campaign did a great job of dealing with these people as individuals … without evoking fear or pity,” said Elliot Feldman, executive director of GRAB.
Noted photographer Russ Quackenbush also donated his services. Chris Smith handled copywriting chores and Trey Phillips served as art director. K