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Ads Support Boston Aid-to-Blind Programs
BOSTON–CGN Marketing & Creative Services has crafted a pro bono campaign for Greater Boston Aid to the Blind targeting people whose parents may suffer from age-related vision loss.
Four-color print ads breaking this month in area newspapers are designed to introduce Bostonians to the nonprofit group’s programs and services for sight-impaired people aged 50 and older.
Ads tell stories of three such people, who are shown taking part in everyday activities such as dating, bowling and grooming their lawns.
“It’s not a fundraising campaign,” said Mike Connell, creative director of CGN, Boston.
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