CFP Certifies Arnold for Branding Push

Arnold has been named the first lead agency by the Certified Financial Planner Board of Standards for a branding campaign.
The shop’s Havas sibling, MPG, will handle media chores.
The goal of upcoming work for the nonprofit group is twofold. Arnold is tasked with building consumer awareness of the CFP certification, and also with generating interest among planners for pursuing certification.
A multimedia push with traditional and digital media is planned. Spending was not disclosed.
Karen Riordan, president of Arnold D.C. in Arlington, Va., said the brand fits in well with the shop’s existing financial clients like Fidelity Investments and Huntington Bank. “We will certainly leverage this experience to create the kind of strategy, branding and creative work that will further elevate CFP Board’s profile,” she said.
Boston-based Arnold has been on a roll of late, adding assignments from Aetna, Alberto Culver, CVS and New Balance, among others, since the year began.