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Arnold has been named the first lead agency by the Certified Financial Planner Board of Standards for a branding campaign.
The shop’s Havas sibling, MPG, will handle media chores.
The goal of upcoming work for the nonprofit group is twofold. Arnold is tasked with building consumer awareness of the CFP certification, and also with generating interest among planners for pursuing certification.
A multimedia push with traditional and digital media is planned. Spending was not disclosed.
Karen Riordan, president of Arnold D.C.
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