Cevette's Wings Ads Take Off

Cevette & Co. in Minneapolis today breaks the first national advertising campaign for the bw-3/Buffalo Wild Wings restaurant chain.
The $3 million campaign includes print, TV, radio and outdoor work and will reach 38 markets ranging from Tallahassee, Fla., to Austin, Texas. The advertising focuses on the restaurants’ finger food, particularly the hot wings, and on having fun, agency president John Cevette said.
Playing off the messiness of the restaurants’ specialty foods, outdoor and print ads feature such headlines as “Hated by manicurists everywhere” and “You didn’t like that shirt anyway.”