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Target of SHS Ads: Men Seeking Adventure
CHICAGO–Seeking to tap into a prosperous population’s growing quest for adventure, Cessna Aircraft is making a major push to sign up more student pilots with work from Sullivan Higdon & Sink.
Cessna is reaching out to potential aviators with the tagline, “Fly. And be free.” One impetus for the campaign is an exclusive new CD-ROM instruction set the company is offering that allows students to learn without “ever having to crack a book,” said Lathi de Silva of SHS in Wichita, Kan.
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