Cercone Brown & Co. in May will launch a trade and consumer campaign touting Sperry Top-Sider’s newly introduced Figawi shoe, designed for aquatic-sports enthusiasts. “Get wet” will be the tagline on the print-based effort from the 10-person shop in Manchester, Mass., which won the Stride Rite division’s $2-3 million account last week. The work had been handled for several years by Toth Brand Imaging in Concord, Mass., which did not defend. Paul Silverman, the former Mullen chief creative who began working with Cercone Brown on a project basis in October, will oversee the campaign.
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