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NEW YORK Less talk, more action is key to getting consumers to meaningfully engage with brands these days, according to four agency CEOs who discussed marketing in an age of consumer control during an Advertising Week panel discussion this morning.
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“It’s not about what brands say, it’s about what brands do,” said Nick Brien, CEO of Interpublic Group’s Mediabrands. “It’s about authenticity of marketing.”
BBDO worldwide CEO Andrew Robertson added that the focus now is on “creating experiences that by participating in them, consumers change their behavior.”
Echoing
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