Century 21 Shifts to Mcgarrybowen

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NEW YORK Century 21 has shifted national creative duties on its account from Interpublic Group’s Lowe to mcgarrybowen, an independent, the client has confirmed. Estimated spending exceeds $30 million.

“Changing consumer needs and expectations coupled with increased competition in a very dynamic marketplace prompted us to take a fresh look at our brand and marketing messages,” said John Greenleaf, senior vice president of marketing at Century 21, in a statement.

“As Lowe returns to its creative roots, severing this relationship is probably best for the both of us,” said an agency representative, who declined further comment.



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