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A new buying service aims to make it easier for media agencies to target ads to local markets without the headache of dealing with thousands of small Web sites individually.
The Chicago firm, called Centro, offers an ad-buying platform for agencies to target local audiences outside of Web portals. Centro has indexed 1,400 local sites with their vital advertising stats—audience makeup, creative specs and pricing—so agencies can build localized counterparts to national campaigns without having to negotiate deals with dozens of small-reach sites.
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