Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The state of California has enlisted La Agencia de Orc’ to spread the word about the U.S. Census to the Hispanic population in the south.
The Los Angeles agency is handling the creative portion of a statewide $8 million effort to encourage Hispanics to fill out their census forms. Initiative Media, Los Angeles, is handling media buying.
The print, outdoor, radio and TV campaign stresses the benefits of participating in the national headcount.
The Spanish-language ads will run throughout the month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in