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One of the largest campaigns aimed at American Indians is about to kick off with the goal of encouraging more participation in the U.S. Census.
American Indian-focused agency G+G Advertising in Albuquerque, N.M., will roll out the estimated $6 million campaign for the U.S. Census Bureau this fall. The work includes spots directed by Joe Pytka.
G+G was subcontracted for the minority business earlier this year by Young & Rubicam, the global shop leading the Census 2000 effort.
Three TV ads reveal themes of generational continuity and heritage with such images as a multi-tribe gathering on a desert plain, and a boy helping his grandmother return the census form.
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