Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unless you’re a stick-up man, you probably view convenience stores without enthusiasm. They’re not the best places to buy stuff–just the easiest. Granted, you’ll often trade off quality, friendly service and other amenities for the sake of convenience-store quickness. But the category doesn’t lend itself well to brand loyalty, since loyalty by its nature entails all sorts of inconvenience. (Just ask the Marines.) As such, Cenex has its hands full as it tries to give its image some warmth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in