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ATLANTA Conover Tuttle Pace is producing a new advertising campaign for the National Thoroughbred Racing Association to promote the sport of horse racing, the shop said.
The work includes five television spots that will begin airing nationally early next year. The ads include shots of trainers, jockeys and race fans, including celebrities such as Kid Rock, Dennis Hopper, Matthew Fox, Jerry O’Connell, Michael Imperioli, Wayne Gretzky, Rick Pitino, Sir Richard Branson and Alex Trebek. All are fans of the sport and participated in the ads pro bono.
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