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NEW YORK Infiniti has embarked on an integrated multiplatform media campaign to drive sales of its luxury brand among Hispanic consumers.
The TV and print push “Disenodesempeno” (“Design and performance”) began rolling out this week in Los Angeles, Miami and New York. It features Latin artists and celebrities, including trumpeter Alfredo “Chocolate” Armenteros and chef Douglas Rodriguez.
“We are excited about this opportunity to engage consumers on a deeper level by celebrating design and performance with passionate and talented artists and the Hispanic community,” said Infiniti vp of marketing Ben Moore.
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