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BOSTON Celebrity Cruises has confirmed launching a review of its estimated $30 million ad account, which has been held by Havas’ Arnold here since 2002.
A client representative offered no further information, and Arnold executives declined comment.
Sources said Arnold is defending. Other contenders could not immediately be determined.
Celebrity spent $15 million on ads through September after an outlay of slightly less than $30 million last year, per Nielsen Monitor-Plus.
The review has entered the final stages, and a decision is expected within two weeks, per sources.
Arnold’s
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