Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Five finalists have emerged in the ongoing review for Celebrity Cruises’ $20-30 million marketing account.
The contenders are: Atlanta incumbent WestWayne; DraftWorldwide, Chicago; Digitas, Boston; Rapp Collins, Dallas; andWunderman, New York.
Direct marketing expertise, sources said, will be a critical factor in selecting a winner. Final presentations, an assignment built around a predetermined positioning statement (“A touch above”), are under way. A decision is expected later this month.
The review was triggered essentially by a decision “to consolidate all marketing functions within a single agency,” said WestWayne president Jeff Johnson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in