Cedar Taps Manasian

BOSTON Manasian Inc. has been hired by Cedar Point Communications for a brand overhaul and multimedia marketing assignments.

The assignment for the independent shop in Waltham, Mass., includes the creation of a new brand identity, as well as a Web site redesign and other online and offline programs and channel training tools. Print ads and Web banners will be in the mix.

Cedar Point, based in Derry, N.H., has developed a carrier class VoIP multimedia switch, known as the Safari C3, tailored to broadband cable and telecom markets.

“This is a tremendous opportunity to help expand the presence of a company that offers truly breakthrough technology,” said agency president Jean Manasian.

Billings were not disclosed.

The client said Manasian was the right fit owing to its technology marketing expertise and “consumer approach” to solving business-to-business issues.

Manasian often takes a traditional media approach to promote even leading-edge technologies. The shop just last month launched radio ads for a pair of clients: VistaPrint, an online supplier of graphic design services and related products, and Constant Contact, which offers e-mail marketing services for companies and nonprofits [Adweek Online, Sept. 26].

The agency launched in 2004. Jean Manasian’s agency and client-side experience includes a term as president of marketing shop The Burlington Group in Westford, Mass. From 1998-2002, she was executive vice president and managing director at Hill, Holliday, Connors, Cosmopulos in Boston, where she managed all b-to-b accounts. She has also held senior posts at Havas’ Arnold here and computer maker Digital Equipment Corp.