CEA Undergoes a Media Makeover

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Unit Changes Name, Titles, Structure as It Goes “Solution-Neutral’
DETROIT-Campbell-Ewald Advertising is revamping its media department and moving to a “solution-neutral” strategic approach.
To enact the “cultural change” required by the shift, the Warren, Mich., agency has renamed the department, changed its management structure and given all employees new titles, said Lou Schultz, vice chairman of Campbell-Ewald and president and chief executive officer of C-E Communications.
The department will now be known as the Strategic Communications Planning group, or StratComP.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in