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APL’s GMC Truck Veteran Set to Lead Chevy, Diversified Accounts
DETROIT–Campbell-Ewald Advertising has created a new top media position and hired an executive from fellow Interpublic Group agency Ammirati Puris Lintas for the job.
Nancy Walter joins the Warren, Mich., agency as head of all media operations. She will lead the media teams dedicated to the agency’s largest client, General Motors’ Chevrolet division, as well as its diversified accounts, which include Whirlpool, Raytheon and OfficeMax. CEA does strategic media planning for Chevrolet, while GM’s Mediaworks unit handles media buying.
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