Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT-Whirlpool Corp. launches a new theme in a TV campaign from lead agency Campbell-Ewald Advertising in Warren, Mich., breaking Wednesday on primetime network TV.
The two 30-second spots introduce the new brand positioning: “A job well done.” It replaces “Making your world a little easier,” which was resurrected in February 1996 after a 10-year hiatus.
“It’s not that the former tagline wasn’t true, it’s just that a lot of appliance makers could make that claim,” said Skip Layton, director of advertising for Benton Harbor, Mich.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in