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Taking a lesson from its close-but-no-cigar finish in the U.S. Army review, Campbell-Ewald Advertising attempted to deliver a more cost-conscious package in its bid for the U.S. Navy business, in part by cutting out one of its minority agency partnerships.
The agency’s strategy proved a winning one, as the Navy’s $40 million account was awarded to CEA last week after a six-month review.
The Navy, headquartered in Arlington, Va., said the contract has a potential maximum value of $330 million over five years.
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