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CHICAGO Business, government and education technology provider CDW highlights its ability to help with urgent IT matters in a campaign that breaks today.
The TV, print, radio and online effort, developed by WPP Group’s JWT Technology in Atlanta, uses humor to demonstrate the company’s ability to respond to requests quickly.
One spot shows an IT professional who seemingly reads the mind of a co-worker to discern a technology request, communicating with a broken printer and pretending to quickly conjure up 90 laptops ordered by management.
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