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California Moves to Make Application Process Easier for Shops
LOS ANGELES–The California Department of Health Services’ Tobacco Control Section is preparing to release requests for proposals for its statewide ad account, currently handled by Asher & Partners. The five-year contract is worth an estimated $25 million annually.
The RFP is due out next week. The application process has been altered to make it easier for agencies, according to Colleen Stevens, chief of tobacco media campaigns for the Sacramento-based governmental agency.
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