Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Centers for Disease Control and Prevention has named Saatchi & Saatchi lead agency for its $125 million Youth Media Campaign.
The New York shop, which fielded a support team that included fellow Publicis Group agencies Zenith Media, Frankel and Publicis Dialog, defeated a Omnicom-led coalition headed by DDB in Seattle.
Semifinalists Campbell Mithun, Minneapolis, and TBWA\Chiat\Day, San Francisco, were eliminated earlier in the nine-month review.
The decision, originally expected to be announced Sept. 15, was delayed as the federal government focused on the crisis triggered by the attacks on the Pentagon and World Trade Center [Adweek, Sept.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in