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NEW YORK CBS has completed its upfront selling, taking in $2.4 billion in prime-time upfront advertising, about 8 percent more revenue than the $2.2 billion it took in last year.
“We are virtually done,” a network representative said, adding that CBS sold about 85 percent of its available prime-time inventory at cost-per-thousand increases averaging 10 percent. At the same time, sister network UPN sold about $350 million in its prime-time upfront, 40 percent more revenue than last year.
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