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NEW YORK In an effort to engage and attract viewers to its TV offerings, CBS has created an editing studio, called Eyelab, dedicated to creating CBS-based promotional content that will be distributed across its interactive platforms, including CBS.com and CBS Mobile.
The short-form videos will be produced by fans, next-generation online content editors and network producers.
CBS’ intention is to provide users with the ability to engage and sample its proprietary content.
All clips will be tied to content from CBS News, sports, entertainment, late-night and daytime rosters, as well as CSTV and Showtime.
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