CBS Sticks To Tradition As Other Nets Try New Tactics

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ABC, NBC and Fox, in an effort to avoid the soft ratings they get for repeat programming, plan to run several dramas in first-run only next season. But CBS, flush from a big year, will stick with a more traditional game plan.

“When your ratings are down, you want to change the terms of the game,” said CBS chairman and CEO Leslie Moonves. “The rules of the game, in our opinion, aren’t broken, like the other networks think they are.

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