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Air Creative Campaign Aims to Spice Up Image, Boost Low Ratings
LOS ANGELES–CBS is looking to cultivate a hipper appearance to attract baby boomers with its new fall image campaign. Several 30-second TV spots created by Air Creative Group, Los Angeles, roll out this month.
The spots use a new theme: “Finally, TV so good people actually make up excuses to stay home.” One depicts a middle-aged woman who wins a makeover, a shopping spree and a date with male model Fabio.
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