Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CBS Consumer Products is becoming a major headliner in the licensing world with a broad range of initiatives planned.
Its two-year-old CBS Films theatrical division is currently developing more than 25 projects across all genres; four to six films are due each year.
Four films are due for 2010, including Beastly starring Vanessa Hudgens (High School Musical) with apparel and accessories, social expressions and gaming eyed for consumer product treatment. Consent to Kill, based on the book series by Vince Flynn, is due summer 2011 with opportunities in gaming applications.
Additional
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in