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By Angela Dawson
LOS ANGELES–Warner Bros. Sports Licensing has hired entertainment marketing shop CBO as its agency of record.
The Hollywood, Calif.-based shop, which already handles advertising domestically for Warner Bros. Studio Stores, was chosen after a review of several West Coast offices of national agencies, including Grey Entertainment in Burbank, Calif., and Ogilvy & Mather in Los Angeles, according to sources.
Billings are expected to start out in the $1-2 million range and gradually increase, those sources said.
‘We’re working on a strategy with them,’ said Monica Bouldin, director of publicity for Warner Bros.
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