HOUSTON – The Quest Business Agency here has scooped up the new Houston-based Mitsubishi Caterpillar Forklift American Inc. (MCFA) account. MCFA is a joint venture formed by Caterpillar Industries Inc., Mitsubishi Heavy Industries and Mitsubishi Corp. to manufacture and market Caterpillar and Mitsubishi forklifts in the Western hemisphere. The business is estimated at just under $2 million. Quest won a review over Powers Marketing and Sherman & Associates, two Cleveland shops that have handled Caterpillar, and Storandt Pann, a Chicago-area agency that has handled Mitsubishi.
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