Catera Gets New Tag

“Think zig” replaces “The Caddy that zigs” as the tagline for Cadillac Catera in a new campaign from D’Arcy Masius Benton & Bowles in Troy, Mich., that breaks March 8.
Two 30-second TV spots, “Horse Race” and “Luge,” have an offbeat feel similar to recent Cadillac Seville work. “We’ve really taken a lesson from the Seville with Catera,” said Michael Oxman, DMB&B senior vice president and brand marketing partner for Catera.
The commercials “talk more to the consumer mind-set” and showcase the vehicle’s power and handling capabilities, he said, but maintain a light tone.
“Horse Race” opens on two men in a Catera who appear to be waiting for a stoplight but are actually at the starting gate at a horse track.