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Park Place Entertainment, which owns and/or manages 28 gaming properties worldwide under the Bally’s, Caesars, Flamingo, Grand and Hilton brand names, has narrowed a quiet agency review to three shops.
Sources said the agencies in the running for the Las Vegas-based client’s account are Dailey & Associates, West Hollywood, Calif.; Grey Advertising, Los Angeles; and Temerlin McClain, Irving, Texas;
Representatives at those agencies declined to comment.
Grey currently handles advertising for Caesars, which was acquired by Park Place in December for $3 billion.
Dailey formerly handled the Hilton Hotels account.
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