Cashman’s Credo: ‘CT Grown’

BOSTON Cashman & Katz has added CT Grown for advertising and public relations services.

The mission is to promote the diversity of the state’s agriculture and its economic contributions. Bottom line: Convince consumers near and far to buy Connecticut-grown products.

“We have an excellent opportunity with the [state’s] Department of Agriculture” on this account, said Tony Cashman, shop principal. “The addition of this new client further exemplifies our strategic and branding capabilities.”

The independent agency in Glastonbury, Conn., has been among the state’s more active shops of late, scoring two assignments in February: the University of Connecticut School of Business Executive Education Program, a course of study for corporate execs within the UConn School of Business, and Wireless Zone, a nationwide mobile communications provider.

In January, it added the Connecticut State Medical Society, a federation of eight county medical associations, and the Connecticut Community Providers Association, a group of nonprofit social service groups.

The agency is probably best know for its ad efforts supporting Connecticut’s lottery, which have featured a humorous film-noir motif.